On-page SEO can drive a tonne of new clients and traffic to your website.
Furthermore, on-page SEO is entirely up to you since you get to choose the subject and/or objective of each page. The target audience for that page is up to you to choose. Additionally, you have a say in which keywords and phrases you want to concentrate on.
This can be both frightening and empowering at the same time. We’ve created this on-page SEO blog to serve as a starting point for those who are unsure how to proceed.
What is on-page SEO?
The process of optimising individual web pages on your website to raise search engine rankings and enhance user experience is known as on-page SEO (search engine optimization).
Content, site architecture, and HTML elements are all included in on-page SEO components.
Elements of on-page SEO include:
- Title tags
- Internal links
- HTML code
- URL optimization
- On-page content
- User experience (UX)
Why is on-page SEO important?
The importance of on-page SEO can be attributed to the fact that it provides Google with a detailed description of your website and the benefits you offer to users. It aids in the site's optimization for both human users and search engine robots.
Google's algorithm is updated regularly, enhancing its capacity to understand both user intent and overall user experience after a user gets on a page. That is why it is critical to learn and stay updated on best practices.
To rank and draw in new visitors, you must optimise your website for Google and other search engines in addition to designing and publishing it.
Visitors to your website can see the adjustments and changes you make to optimise it, unlike off-page and technical SEO elements, which aren't always visible. This is why on-page SEO is called "on-page" SEO.
On-page SEO is all up to you, thus you must execute it properly. Let's now talk about the components of on-page SEO.
On-Page SEO components
- High-Quality Page Content
- Page Titles
- Meta Descriptions
- Image Alt-text
- Structured Markup
- Page URLs
- Internal Linking
- Mobile Responsiveness
- Site Speed
How to Optimise Your Content for On-Page SEO?
You must understand several essential components of an all-encompassing on-page SEO strategy to produce the kind of content and website that performs well in search engine results pages (SERPs) and increases conversion rates.
Three basic groups encompass all on-page SEO components:
- Site structure
Your website's copy and content are referred to as content elements. The majority of this section's attention will be given to creating valuable page content that both your visitors will find helpful and Google will recognise as adding value.
High-quality page content
On-page SEO's core component is page content. It explains to users and search engines what the purpose of your website and company is.
The process of producing high-quality content begins with selecting pertinent keywords and themes. Conduct keyword research by typing phrases into Google to see what websites and competitors' web pages come up with. Additionally, you can use programmes like UberSuggest, AnswerthePublic, and Ahrefs.
Now, think about how the content of your website fits within the buyer's journey and the visitors' search purpose. Your use of keywords and the kinds of content you produce will be influenced by the following stages and their content:
- Awareness- blog posts, videos, homepage
- Consideration - buyer's guide, case studies, about page.
- Decision - product page or pricing page, demo, comparison tools, contact page
Now that your on-page SEO audit is complete, it's time to write your page content.
Here are a few guidelines for creating excellent page content.
- integration of long-tail and short-tail keywords naturally.
- Including interesting and timely graphic material
- Describe your target customer in your writing (s).
- Address the issue your audience is having directly.
- Produce something that readers will want to link to and share.
- Use CTAs to offer product page conversion optimization.
The page content is the core of the on-page SEO process and gives you the chance to provide value to Google and your site users. Spend enough time and money creating and optimising the page content since it is the foundation for all other on-page SEO components.
The elements in your source code are referred to as HTML elements.
Note: To see the source code for any page in your browser, press Ctrl+U ( chrome, firefox, edge and opera)
1. Title tag
One of the most crucial SEO components is the page titles (also known as title tags) of your website. Titles describe what may be found on the related pages to both visitors and search engines. Make sure to include the focus keyword for each page in the title to guarantee that your site pages rank for the appropriate purpose. Put your keyword in as naturally as you can.
Here are some recommendations for writing a page title.
- For your titles to display correctly, keep them short—under 60 characters, as per Google's update. Google's display titles can only be 600 pixels in length, while it does not have a specific character limit. To prevent the title from being truncated in search results, keep your titles to 60 characters or less.
- Don't overuse terms in the title. Modern search engines are smarter than ever and have been built to specifically monitor for (and penalise!) content that is unnaturally stuffed with keywords. The practice of Keyword stuffing not only makes your title spammy but also a tacky reading experience.
- Don't forget to keep it on-topic.
- Leave out the caps lock.
- Add your brand to the title.
Headers, commonly referred to as body tags, are the HTML elements h1, h2, h3, and so forth.
About search intent, these tags assist in categorising your material for readers as well as assisting search engines in determining which portions of it are most crucial and pertinent.
Include crucial keywords in your headers, but pick ones that are different from those in your page title. Headers h1 and h2 should contain your most important keywords.
3. Meta description
The brief page summaries that display beneath the title in search results are known as meta descriptions. Although it's not a search engine's official ranking criteria, it can affect whether or not a user clicks on your page, therefore it's equally crucial when performing on-page SEO.
When your content is shared on social media (using structured markup, which we discuss below), meta descriptions can be copied over there as well, which helps boost click-through rates.
A good meta description should include the following:
- Although Google has been known to permit lengthier meta descriptions, keep them to no more than 160 characters.
- Include your keyword or keyword phrase in its entirety.
- Use a full, impactful sentence (or two).
- Avoid using alphanumeric symbols like —, &, or +.
4. Alt text for images.
For your photos, image alt-text functions as SEO. It informs search engines like Google and others about the content of your photos, which is crucial because Google currently displays almost as many image-based results as text-based ones.
This implies that users could be finding your website through your photographs. However, you must include alt-text in your photographs for them to do this.
Here are some considerations for adding image alt-text.
- Make it specific and evocative.
- Make sure it relates to the main page content in the context.
- less than 125 characters would be ideal.
- Don't overuse keywords; instead, use them wisely
5. Structured markup
To make it simpler for Google to identify and comprehend various components of your content, you can "mark up" your website's source code using structured markup, also known as structured data.
The highlighted snippets, knowledge panels, and other content elements you see when you conduct a Google search are all made possible by structured markup. Additionally, it explains why when someone shares your material on social media, your specific page information displays so nicely.
Remarkably, improving structured data improves the on-page experience for users even though it falls under the category of technical SEO.
6. Website architecture
The components that make up your website and site pages are referred to as site architecture elements. Google and other search engines can readily crawl your website's pages and content if it's designed correctly.
Website Architecture Best Practices
- Create a simple top-level navigation menu.
- Keep your URLs simple and user-friendly.
- Model your website architecture after the top players in your industry.
- Keep your website consistent.
- Implement the pillar-cluster internal linking model.
7. Page URLs
Both users and search engines should find it easy to understand your page URLs. Additionally, as you develop internal pages such as blog entries, subpages, and other types, they are crucial for maintaining the consistency of your site's hierarchy.
Tips to write SEO-friendly URL
- Eliminate the additional, pointless words.
- Use no more than a few keywords.
- If at all possible, utilise HTTPS because Google now considers it to be a good ranking element.
8. Internal links
Linking to other useful pages on your website internally is referred to as internal linking. Internal linking is crucial for on-page SEO since it directs visitors to other pages on your site, keeps them there longer, and communicates to Google that your site is valuable and beneficial.
Additionally, Google has more time to crawl and index your website's content the longer visitors stay on it. As a result, Google can learn more about your website and possibly give it a higher ranking on the search engine results pages.
9. Mobile Responsive design
"Responsive design matters."
It's crucial to pick a web host, a site design and theme, and a content layout that are readable and usable on mobile devices. Use Google's Mobile-Friendly Test tool if you're unsure whether or not your website is mobile-ready.
10. Site speed
Your site needs to be able to load rapidly whether it is being viewed on a desktop or a mobile device. The importance of page speed is paramount when it comes to on-page SEO. Google's top priority is user experience. Google is aware of the likelihood that visitors won't stick around if your website loads slowly or erratically. Additionally, conversions and ROI may be impacted by site speed.
Use Google's PageSpeed Insights tool to check the speed of your website at any time. Check out 5 Simple Ways to Speed Up Page Loading on Your Website if it's moving too slowly. A better on-page user experience is produced through optimising mobile responsiveness and site speed, which are both considered technical SEO.
now that you are aware of the various on-page SEO components, The following tips might help you evaluate and enhance your on-page SEO.
- crawl your website.
- Define your web architecture and perform an SEO analysis.
- Refresh page titles, meta descriptions, and URLs.
- Make sure your URL contains your keyword.
- Include your keyword across the page.
- Keep track of the subjects and keywords on each page.
- Avoid stuffing your content with keywords.
- Create value propositions for each page.
- Establish who your target market is.
- Create new page titles.
- Add fresh meta descriptions.
- Review and modify the page's content as necessary.
- Include visual content.
- Make your visual content more effective.
- Include internal links.
- Include external links.
- Including CTA (call to action)
With a greater understanding of on-page SEO signals now, be sure to keep them in mind when creating new pages.
Having stated that, patience is the key component of any SEO approach. Achieve excellent outcomes, it takes time, effort, and some trial and error.