Numerous social media channels are used by businesses to interact with clients and develop their brands. Social media management and marketing are distinct concepts that are frequently used interchangeably. Businesses must recognize the significant distinctions between the two to formulate a successful social media plan.
What is Social Media Marketing?
The practice of using social media platforms to promote products and services to a particular audience is known as social media marketing.
In order to pique and hold the interest of potential customers, this includes implementing a variety of marketing methods, including paid advertising, influencer marketing, and content marketing.
Increased brand exposure, increased website traffic, and eventually more leads and sales are the main goals of social media marketing.
What is Social Media Management?
On the other side, social media management covers the process of producing, publishing and analyzing organic content on various social media platforms.
It involves creating organic content, managing social media accounts, engaging with customers, and monitoring social media metrics to track the performance of social media campaigns.
Building a significant social media presence and a devoted community of followers are the key goals of social media management.
Paid vs. organic social media content
Social media management solely focuses on producing organic content. Which is, the content created and published on the social media platforms by you without any payment or promotion. This type of content relies on the audience's engagement and shares to reach a larger audience.
Social media marketing on the other hand focuses on paid promotions and social media ads to boost engagement and visibility of your social media account.
This content is specifically designed to reach a wider audience beyond the followers of a particular social media account. Paid social media content can take various forms such as promoted posts, sponsored stories, and display ads, among others
sponsored content needs a budget to reach a broader audience, but organic content relies on organic growth and interaction to reach a larger audience. This is the key distinction between sponsored and organic social media content.
While both types of content can be effective in their ways, paid social media content is generally considered more effective for businesses that want to increase their reach and engagement quickly. Organic social media content, on the other hand, may take longer to gain traction but can also be more authentic and genuine, as it is not influenced by a paid promotion.
If you're considering investing in paid content, remember that purchasing followers and likes could end up being nothing more than a time-consuming waste of money.
The Difference between Social Media Marketing and Social Media Management
The primary objective of social media marketing is to promote a product or service, while social media management centres on maintaining social media accounts and crafting captivating content. Social media management includes social media marketing, but it also includes non-marketing tasks.
Social media management also involves customer service, community building, and reputation management.
How Social Media Management and Social Media Marketing Can Help Businesses Achieve Their Goals
Social media marketing and social media management are connected and you should use both of them together.
You can't have social media marketing campaign without having any online presence. You won't be able to generate enough leads and sales with paid ads if your social media accounts are boring, less engaging or non-existent.
But this is also true that having a solid social media presence with engaging organic content is great but without paid content it might not get much visibility or generate leads as many leads as you want.
Social media management and social media marketing can help businesses achieve their marketing objectives in several ways. By using social media management tools and techniques, businesses can:
- Increase brand awareness: By reaching a wider audience, social media platforms provide businesses with a fantastic opportunity to raise brand awareness.
- Build a loyal community: By connecting with consumers, addressing their concerns, and generating relevant content, businesses can establish a dedicated community of followers who can assist in promoting their brand.
- Improve customer service: Customers can easily contact businesses through social media sites to get their questions answered swiftly.
- Generate leads and sales: Businesses can connect with their target audience and advertise their products or services more effectively by using social media marketing strategies.
How can you optimise your social media management and marketing efforts?
Considering the subjects we discussed earlier, you might be wondering about ways to sustain your social media accounts or enhance your social media advertising approach. Keep the below points in your mind while doing social media marketing or social media management -
- Develop a strategy: Establishing a clear social media strategy that supports a company's overall marketing goals is essential. The target audience, objectives, messaging, and success measures should all be included in the plan.
- Consistency: Consistency is crucial in social media management. Businesses should post regularly, respond promptly to customer queries, and maintain a consistent brand voice across all social media platforms.
- Quality Content: The creation of high-quality content that appeals to the target audience is essential for social media marketing to be successful. The information offered must be engaging, practical, and spreadable.
- Tracking Metrics: To evaluate the effectiveness of their social media initiatives and make fact-based choices, businesses must analyse social media metrics like engagement rates, click-through rates, and conversion rates.
- Experimentation: Social media constantly evolves, and businesses must experiment with new strategies and tactics to stay ahead of the curve. Testing new approaches can help businesses identify what works best for them.
Any current marketing plan must include both social media management and social media promotion. Although they are frequently used interchangeably, the two have substantial distinctions.
With the correct strategy and plan, your company can use social media management and marketing to establish a purposeful, genuine presence on social media that benefits your audience and helps you expand your brand.
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