Tello by Skumbrella —
A Sub-brand Built to Stand Alone.
A distinct sub-brand identity and WooCommerce e-commerce store for Tello — visually connected to Skumbrella but with its own personality and product focus.
Same family. Different character.
Tello is a sub-brand of Skumbrella — a separate product line with its own audience, pricing, and positioning. It needed its own brand identity and e-commerce store while remaining clearly connected to the Skumbrella parent brand.
A sub-brand that works independently.
We extended the Skumbrella brand system to create Tello's identity — distinct enough to stand alone, connected enough to benefit from the Skumbrella name. The WooCommerce store was then built on a separate subdomain with its own product catalogue and checkout flow.
Two brands. One coherent family.
Tello launched as a fully independent sub-brand — its own store, its own identity, its own customer experience — while clearly belonging to the Skumbrella world. Customers of one brand can discover the other naturally.
More projects.
The parent brand — full identity and multi-page WordPress website.
Skumbrella →Brand identity, WooCommerce store, and 8.4L+ organic reach.
The DermaMonk →Full WooCommerce store — product catalogue, checkout, and mobile-first design.
Soulwise →