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← All Work Skincare · Shopify Store + Branding + Meta Ads

The DermaMonk —
Brand, Store, and
9.6L+ Reach.

A complete brand identity, Shopify dropshipping store, Instagram management, and Meta ads campaigns. 9,60,359 total reach across 13 campaigns — ₹11,440 total ad spend.

ShopifyBrand IdentityMeta AdsInstagramSocial MediaDropshipping
Project Details
ClientThe DermaMonk
IndustrySkincare / D2C
ServicesShopify Store, Branding, Social Media, Meta Ads
StackShopify
Ad PeriodOct 2025 – Mar 2026
Total Campaigns13
Start a Similar Project thedermamonk.in ↗
9,60,359
Total accounts
reached via ads
13
Meta ad
campaigns run
₹11,440
Total ad
spend
11,60,048
Total
impressions
Background

A skincare brand that needed everything — from scratch.

The DermaMonk is a Mumbai-based D2C skincare brand. When they came to us, they had a product and a vision but no brand, no website, and no online presence. The brief covered everything: brand identity, Shopify dropshipping store, Instagram content, and paid Meta ads.

What Was Built

Brand to store — end to end.

We started with the brand identity — logo, color palette, typography, and tone of voice. Once the brand system was established, we set up and designed the Shopify dropshipping store with a product-first layout built to convert. We then managed their Instagram and ran multiple Meta ad campaigns.

Brand Identity
Logo, color palette, typography, and tone of voice document.
Shopify Store
Full dropshipping store setup — products, collections, checkout, and payment integration.
Instagram Management
Content calendar, post design, and publishing — consistent brand voice.
Meta Ads — 13 Campaigns
Hair combo, shampoo, hair mask, engagement, awareness, VIT C serum, hairfall campaigns and more.
Meta Ads Results

13 campaigns. ₹11,440 spent. 9.6L+ reached.

Across 13 campaigns from October 2025 to March 2026, the Meta ads delivered 9,60,359 total reach and 11,60,048 total impressions on a total spend of ₹11,440.66. Key campaigns included a New Awareness campaign that hit 4,51,227 reach and a hair combo sales campaign at 62,811 reach.

New Awareness Campaign
4,51,227
Reach
5,53,526
Impressions
₹979.79
Spent
Hair Combo Sales
62,811
Reach
70,445
Impressions
₹2,720.11
Spent
New Engagement Campaign
67,199
Reach
76,862
Impressions
₹1,177.91
Spent
Hair Combo Sales (Dec)
78,200
Reach
99,682
Impressions
₹1,101.34
Spent
9,60,359
Total reach — all 13 campaigns
₹11,440.66
Total spend
Result

A brand from zero — now running at scale.

The DermaMonk went from no digital presence to a fully branded Shopify store with 13 active ad campaigns driving consistent traffic and reach. The brand identity, store design, and ad creative all work together — which is why the campaigns perform efficiently.

View Live Store ↗
Key Takeaways
Brand first, then adsRunning ads without a brand system wastes budget. Building the identity first meant every creative had a consistent, professional look.
Dropshipping needs great UXDropshipping stores live or die on trust. The Shopify store was designed to build credibility before the customer even reads a product description.
13 campaigns = 13 learningsEach campaign gave us data. By campaign 13, we knew exactly which products, audiences, and creatives drove the best reach efficiency.
Related Services
→ E-Commerce Store Design → AI-Powered Marketing & Creatives
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