A complete brand identity system and multi-page WordPress business website for a Mumbai-based F&B brand — with sub-brand Tello also designed and launched under the same identity system.
Skumbrella is a Mumbai-based F&B brand. They came to us needing both a brand identity and a business website — starting from zero. Additionally, they were launching a sub-brand called Tello that needed its own identity while remaining visually connected to Skumbrella.
We built the Skumbrella brand identity first — logo, palette, typography, and guidelines. The system was designed to be extensible so Tello could have its own personality while clearly belonging to the same family.
Both websites were then built on WordPress with Elementor — the main Skumbrella site covering the full brand story, and Tello's site focused on e-commerce. We also built a dedicated promotion page at skumbrella.in/promotion/ for campaign-specific traffic — keeping promotional offers separate from the main brand site.
Skumbrella and Tello launched with a unified brand system — looking professional, consistent, and distinctly theirs across every touchpoint from website to packaging.
Brand identity, WooCommerce store, and 8.4L+ organic accounts reached in 30 days.
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