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Skumbrella — Brand Identity
and Website for an F&B Brand.

A complete brand identity system and multi-page WordPress business website for a Mumbai-based F&B brand — with sub-brand Tello also designed and launched under the same identity system.

WordPressElementorBrand IdentitySub-brandF&B
Project Details
ClientSkumbrella
IndustryF&B / Food & Beverage
ServicesBrand Identity, Business Website, Sub-brand
StackWordPress, Elementor
Sub-brandTello by Skumbrella
2
Brands built
(Skumbrella + Tello)
1
Cohesive identity
system across both
Full
WordPress site
with Elementor
0
Inconsistencies
between brands
Background

An F&B brand that needed a look as good as its product.

Skumbrella is a Mumbai-based F&B brand. They came to us needing both a brand identity and a business website — starting from zero. Additionally, they were launching a sub-brand called Tello that needed its own identity while remaining visually connected to Skumbrella.

What Was Built

Two brands. One coherent system.

We built the Skumbrella brand identity first — logo, palette, typography, and guidelines. The system was designed to be extensible so Tello could have its own personality while clearly belonging to the same family.

Both websites were then built on WordPress with Elementor — the main Skumbrella site covering the full brand story, and Tello's site focused on e-commerce. We also built a dedicated promotion page at skumbrella.in/promotion/ for campaign-specific traffic — keeping promotional offers separate from the main brand site.

Skumbrella Brand Identity
Primary logo, brand palette, typography system, and usage guidelines.
Tello Sub-brand
Distinct identity for Tello that stays within the Skumbrella brand family.
Skumbrella Website
Multi-page WordPress business site — about, products, story, and contact.
Tello E-Commerce
WooCommerce store for Tello — product listings, checkout, and mobile-first design.
Promotion Page
Dedicated campaign page at skumbrella.in/promotion/ — keeps offers separate from the core brand experience.
Result

Two brands. Both live. Both consistent.

Skumbrella and Tello launched with a unified brand system — looking professional, consistent, and distinctly theirs across every touchpoint from website to packaging.

Key Takeaways
Brand system thinkingDesigning Skumbrella and Tello as a system — not two separate projects — saved time and ensured consistency without either brand losing its character.
Sub-brands need rulesA sub-brand without guardrails drifts. We built clear rules for what Tello could and couldn't do visually, keeping it connected to Skumbrella.
Elementor for F&BFood brands need visual-heavy pages. Elementor's flexibility let us build image-forward layouts that match the brand aesthetic.
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