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← All Work Skincare · E-Commerce + Branding + Growth

The DermaMonk — Brand, Store,
and 8.4L+ Organic Reach.

A complete brand identity system, WooCommerce store, and social media growth campaign that reached 8.4 lakh accounts organically in 30 days — with Meta ads at ₹0.026 per 1K reach.

WooCommerceBrand IdentityMeta AdsInstagram GrowthSocial Media
Project Details
ClientThe DermaMonk
IndustrySkincare / D2C
ServicesE-Commerce, Branding, Social Media, Meta Ads
StackWordPress, WooCommerce
PlatformInstagram + Meta Ads
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8.4L+
Accounts reached
organically in 30 days
₹0.026
Cost per 1K reach
on Meta Ads
99.8%
New audience
reached via ads
₹0.028
Max CPR across
entire campaign
Background

A skincare brand that needed everything — from scratch.

The DermaMonk is a Mumbai-based D2C skincare brand. When they came to us, they had a product and a vision but no brand, no website, and no online presence. The brief covered everything: brand identity, e-commerce store, Instagram content, and paid ads.

What Was Built

Brand to store — end to end.

We started with the brand identity — logo, color palette, typography, and tone of voice. Once the brand system was established, we built the WooCommerce store on WordPress with a product-first layout designed to convert browsers into buyers.

Alongside the build, we ran organic Instagram content and launched Meta ads campaigns targeting skincare buyers in Mumbai and surrounding areas.

Brand Identity
Logo, color palette, typography, packaging guidelines, and tone of voice document.
WooCommerce Store
Full product catalogue, checkout flow, Razorpay integration, and mobile-first design.
Instagram Content
Content calendar, post design, and publishing — consistent brand voice across every post.
Meta Ads Campaign
Full-funnel paid campaign — awareness to conversion — with A/B testing on creatives.
Results

8.4 lakh accounts. ₹0.026 per reach.

The organic Instagram strategy hit 8.4L+ accounts reached in 30 days — zero paid spend. The Meta ads campaign ran with a CPR of ₹0.026–₹0.028 per 1,000 accounts reached, with 99.8% of the audience being new — not retargeted.

This kind of efficiency at early stage is rare — it came from strong creative aligned tightly with the brand identity we built.

Key Takeaways
Brand first, then adsRunning ads without a brand system wastes budget. Building the identity first meant every creative had a consistent, professional look from day one.
Organic + paid togetherThe organic Instagram content warmed up the audience. The paid campaign converted them. Both needed each other.
CPR is a brand metricLow cost-per-reach isn't just a media buying win — it's a signal that the creative is resonating. Good design reduces ad spend.
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