As digital marketers, we're often asked to explain our work. When it comes to digital marketing -- the art and science of engaging customers through digital channels -- there isn't a lot of room for ambiguity.
But I've noticed that people sometimes get stuck on one particular aspect of what we do: they think that everything is all about algorithms and data points. In this post we are going to talk about what we don't talk about digital marketing. In this post, I'm going to talk about why your clients (and potential clients) don't care about those things as much as you think they do.
1. The rising consumer -- no longer a consumer
In a time when some of the most popular social media platforms are beginning to ban advertisements from gun manufacturers, it's easy to forget that consumers are becoming more educated and engaged than ever before.
In addition, they're more likely to share their opinions with friends and family members, who may, in turn, share them with their networks of followers on Facebook or Twitter—and so on down the line until you have hundreds or thousands of people talking about your brand or product all at once! This means that even if you only advertise one time per day during prime time (when everyone is watching TV), you can still potentially reach millions of consumers across multiple platforms within just a few weeks' time.
Things to consider about your brand
- Customer service
- Product Quality
2. A new wave of marketing automation
Marketing automation is a key component of digital marketing, and it can help you improve your ROI by up to 75%. It’s not just about sending emails—marketing automation is all about understanding your audience and the best way to reach them. It also requires good data collection, which is why we recommend using tools like Google Analytics or HubSpot's Marketing Cloud (formerly Pardot).
Things that are essential
- Testing and iterating
- Sustainable business model
3. Marketing, meet the new salesperson
As a marketer, you may have your own ideas about how to grow your business. You might think that social media is the best way for your brand to reach customers and drive sales. But if you’re not selling on social media—or even worse, if your brand doesn’t even use it at all—you need to make sure that people know this before they place their order with you.
The days of marketing being used just for advertising purposes are over; now it has become part of every business's strategy as well as their daily operations. Marketing agencies are increasingly playing more than one role in helping companies reach their target audiences: They're also becoming advocates for their client's products or services by providing valuable insights into how consumers engage with brands online and offline (such as through blogs).
Where you should focus
You should focus on your customers, your brand and your team. Your business is simply a means to an end.
But how do you get there? Here are some tips:
- Focus on the customer: If you’re not listening to what they need and want, then you could be losing out on huge opportunities to serve them better than anyone else—and at a much lower cost to yourself! Focus on discovering what makes them tick by asking questions like “What do you buy? How often do we get it right (or wrong)? Why are we getting it wrong so often? What does this mean for our business model?" And then listen carefully during conversations with potential customers so that when it comes time for implementation plans or changes in marketing tactics/strategies etc., those ideas come from genuine insights into real people rather than guesswork based purely on assumptions based upon past experience alone--which tends toward failure 99% of the time!
4. Content marketers, don't forget about testing
You’ve heard the mantra: “Content is king.” It sounds like a good thing, but the reality is that content marketing can actually be a pretty boring endeavour if you don't test your message and keep an eye on what's working for you.
In this section we'll take a look at some of the most important things to keep in mind when testing your content strategy:
- Test different types of content—not just blog posts and videos but also infographics, slideshows and even quizzes (yes...quizzes!). These all serve their own purpose and should not only help you measure how well they're performing but also give insight into which platform might work best for each one. If someone clicks through an infographic and then doesn't convert into leads or customers within 24 hours after viewing it online? That could be because they found it too long-winded or confusing; maybe they were looking for something shorter initially; maybe there was no interactivity present in either case. The answer may not always be as obvious as we'd like it to be."
What works best and why
We've all heard the buzz about content marketing and social media, but what about email marketing? What about video? And mobile apps?
There's a reason these things all work together: they're all part of one big, interconnected system that powers your business.
This is why we focus on building the entire ecosystem around our clients' businesses—not just one thing at a time—and why we have so many different marketing channels available to them (as opposed to others).
5. Our industry's next frontier is career sustainability ... for real
You may be a digital marketing veteran, but that doesn't mean you can work for one company for the rest of your career. In fact, more and more companies are outsourcing their marketing efforts to independent contractors like you and me.
This is because they want employees who can do more than just one thing—they want people who will be able to work on multiple projects at once while maintaining the same level of quality control and attention to detail as they would if it were them doing all the work themselves.
Digital marketing is a field where things change quickly: there's no such thing as yesterday's news when it comes to online advertising (or anything else). And since most digital marketers are freelancers who have their own businesses or jobs outside of working with clients, they need flexibility in order not only adaptable but also nimble enough so that they don't miss opportunities that arise along their path through life cycle - whether those opportunities involve launching new products or services into market space
Digital marketing is more than internet ads.
Digital marketing is more than just internet ads. It’s about using the right tools to reach the right audience, and it’s about creating content that engages people where they are.
Digital marketing is all about creating a direct link between your business and its customers, while also providing value in order to get them to refer others back again (and again).
We need to stay up on the best digital marketing practices, but don't forget our roots and the importance of face-to-face interactions.
As a digital marketer, you need to stay on top of the latest trends and technologies. But don't forget about your roots! Face-to-face interactions are still an important part of marketing today.
The best way to do this is by being able to adapt quickly when new technologies emerge or change in direction.
We're in the middle of a revolution, and it's time to recognize that. We're not just talking about the big tech companies or even the small businesses with big budgets. We're talking about brands that have been around for decades and aren't afraid of changing their marketing tactics to stay competitive on a global scale. We're talking about people who are tired of seeing everything online -- it's time to be human again!
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