Digital marketing has really come into its own over the past few years. If a business owner is looking to get more of their message out there, they definitely should invest in digital marketing. But why is it that even though digital marketing has made such amazing progress in terms of accessibility and popularity, there

Marketing is a challenging job, and today’s marketer needs to know how to get the most results out of their digital marketing efforts. Here are the strategies and steps you need to use to make sure you get more results out of your digital marketing campaign. If you learn these three tricks, it will pay for itself in digital results.

Introduction As digital marketers, we’re often asked to explain our work. When it comes to digital marketing — the art and science of engaging customers through digital channels — there isn’t a lot of room for ambiguity. But I’ve noticed that people sometimes get stuck on one particular aspect of what we do: they think

The future of digital marketing is just around the corner. Despite a large number of emerging payment solutions and other innovations that are taking place in this field, you could say that there is still no clear answer as to what the future holds. However, there are some trends and perspectives which can be predicted with reasonable accuracy. Digital media is changing the way we live and work in this industry, and it will continue to do so for years to come. It’s nearly impossible to comprehend just how huge a change we’ve seen over the past couple of decades. Take, for example, this time last year no one had ever heard of Instagram — today (well, actually, late last year) it’s one of the most popular apps on a smartphone.