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Dhanvi Solar —
74 Conversations.
₹27.61 Per Lead.

Active retainer client — website, branding, social media management, and Meta ads generating WhatsApp conversations at ₹27.61 average cost. Waaree solar franchise operating across Mumbai and Thane.

Meta AdsWhatsApp LeadsWordPressSocial MediaSolar EnergyActive Client
Project Details
ClientDhanvi Solar Systems
IndustrySolar Energy — Waaree Franchise
LocationMumbai & Thane
StatusActive Retainer
ServicesWebsite, Social Media, Meta Ads
Total Conversations74 via WhatsApp
Avg Cost/Conversation₹27.61
Total Ad Spend₹2,033.89
Start a Similar Project dhanvisolarsystems.in ↗
74
WhatsApp conversations
started
₹27.61
Avg cost per
conversation
14,653
Total
reach
₹27/day
Campaign
budget per ad
Background

A Waaree solar franchise that needed a complete digital setup.

Dhanvi Solar Systems is a Waaree-authorised solar franchise operating across Mumbai and Thane. They came to us as a full retainer — website, branding, social media management, and Meta ads all handled by The Digital Hype. This is an ongoing engagement.

Meta Ads — WhatsApp Lead Generation

Two campaigns. 74 conversations. ₹27.61 average cost.

We run two simultaneous WhatsApp conversation campaigns — one targeting homeowners and one targeting non-DCR installers across Maharashtra. Both campaigns run at ₹100/day and consistently generate quality leads directly into the client's WhatsApp.

Campaign 1 — Homeowner Target8,526 reach | 39 conversations | ₹25.37 per result | ₹989.31 spent
Campaign 2 — Non-DCR Installer6,127 reach | 35 conversations | ₹29.85 per result | ₹1,044.58 spent
Combined reach14,653
Combined conversations74
Average cost per conversation₹27.61
Total spend (both campaigns)₹2,033.89
Full Scope

Website, branding, social media, and ads — all from one team.

Website
Full business website built on WordPress — services, about, projects, and enquiry-focused contact.
Brand Identity
Logo, color palette, and brand system created from scratch.
Social Media
Instagram managed — posts, stories, and reels covering solar education, project highlights, and offers.
Meta Ads
Two always-on WhatsApp lead generation campaigns running simultaneously.
Key Takeaways
₹27.61 per WhatsApp conversation is efficient for solarSolar is a considered purchase — leads need to be qualified. WhatsApp conversations are higher intent than form fills because the prospect is initiating a direct conversation.
Two audiences = two different funnelsHomeowners and installers have different motivations, language, and decision timelines. Running them as separate campaigns gives each audience its own optimisation path.
₹100/day is a lean, scalable budgetStarting campaigns at ₹100/day allows enough daily spend for the algorithm to learn while keeping the total weekly cost manageable. Once efficiency is proven, budget can be increased.
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