It is true that website performance, including page load time, can have an impact on the user experience and potentially affect the success of a website. A slow-loading website can lead to higher bounce rates, which means that visitors are leaving the site quickly instead of engaging with the content. This can negatively affect the amount of traffic a website receives and its ability to generate leads. Improve your website performance and capture high-quality leads and traffic with The Digital Hype’s technical search engine optimization (SEO) services.

What is Technical SEO and Why is it Important?

Technical SEO refers to the practice of optimizing the technical aspects of a website in order to improve its visibility and ranking in search engine results pages (SERPs). This includes optimizing the website's structure, code, and content for search engines, as well as making it easier for search engines to crawl and index the website.

Technical SEO is important because it helps search engines understand and properly index a website, which can have a significant impact on the website's ranking and visibility in search results. When a website is well-optimized technically, it can rank higher in search results, which can lead to increased traffic and revenue for the website.

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Over the years, consumer needs have radically evolved and search engines have gotten more sophisticated. According to Statista, there are currently around 3.5 billion smartphone users worldwide. Because of the tremendous increase in smartphone usage, Google has released an algorithm change that prioritises site performance and mobile experience when ranking web sites.

Google can now punish websites with poor structure, sluggish page load times, and erroneous redirection. The term “responsibility” refers to the act of determining whether or not a person is responsible for his or her own actions. Given that the top organic search results receive approximately 35% of hits, a drop in position might be disastrous for your company.

Technical SEO: The First Step Towards a Better Search Experience

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Technical SEO is the foundation of a successful search engine optimization (SEO) strategy. It involves optimizing the technical aspects of a website in order to improve its visibility and ranking in search engine results pages (SERPs).

The purpose of algorithm updates is to deliver the greatest possible user experience. To do so, you must first understand what technical SEO is, what it comprises, and how you can use SEO technical audit to guarantee your website complies to search engine criteria and industry standards.

Site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality are only a few examples of technical on-page SEO components. 

The effectiveness of your website online depends on these elements. Google claims that a 10-second page load time might cause a 125%  rise in bounce rate. A one-second delay in the time it takes for a mobile website to load can result in a 20% loss in conversion rates, an 11% drop in page visits, and a 16% drop in customer satisfaction.

Waiting until your site is negatively affected by technical SEO difficulties is not a good idea. Spend today on technical SEO for WordPress, eCommerce, and other content management systems (CMS) and subsequently save time and money. To learn more about technical SEO for WordPress and its importance to your business, schedule a call with one of our technical SEO specialists.

Technical SEO Services for Every Businesses

Your search rankings can be improved without adding any new content.

To increase the profitability of your website in this competitive digital market, you must remain up to speed on the newest technical on-page SEO methods and algorithm improvements. Understanding what technical SEO is and what it requires helps you to build your web pages for both online visitors and search engine crawlers.

Technical SEO involves a range of processes that are designed to optimize the technical aspects of a website in order to improve its visibility and ranking in search engine results pages (SERPs). These processes may include:

  • Optimizing website structure and hierarchy: This involves organizing the content and links on the website in a way that makes it easy for search engines to crawl and index the website’s pages.

  • Ensuring mobile-friendliness and fast loading times: Search engines consider these factors when ranking websites, so it’s important to ensure that the website is optimized for mobile devices and has fast loading times.

  • Using correct and consistent URLs, title tags, and header tags: These tags help search engines understand the content of the website and can impact its ranking in search results.

  • Implementing structured data markup: This involves adding code to the website’s pages that provide search engines with additional information about the website’s content.

  • Setting up and verifying Google Search Console and Bing Webmaster Tools accounts: These tools allow you to monitor the website’s performance in search results and identify any technical issues that need to be addressed.

We recognise that navigating the intricate requirements and methods of technical optimization SEO on your own while managing your main company activities can be time-consuming, expensive, and resource-intensive. That is why we have technical SEO professionals on hand to assist you.

Does your website’s technical on page SEO functionality limit your organic search performance? Allow our technical SEO firm to perform the legwork for you. Entrust your SEO technical audit and optimization with TDH and achieve your development potential.

Technical SEO Services

Develop Executable SEO Strategies for Successful Online Campaigns

TECHNICAL SEO AUDIT

To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Important checkpoints covered by the audit include mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. We provide both short-term and long-term solutions based on the analytics data to enhance your website visitors' experience and boost your Google rankings.

COMPETITOR ANALYSIS

Discover your conversion potential by getting a thorough understanding of your competitors' optimization strategies. The keyword performance, search engine rankings, social media presence, and technical and backlink profile of your competitors are all evaluated by our technical SEO specialist. Through these procedures, we may develop tactics that will give you a definite edge in your specific niche market.

META DATA ANALYSIS

Meta tags that accurately describe the content of your page to both web users and search engines will increase your online exposure and drive more traffic to your website. In order to properly optimise your meta descriptions, title tags, meta keywords, alt attributes, and robots tags, Thrive does technical SEO for WordPress. In this approach, we guarantee that no mishandled metadata will significantly degrade your SEO performance.

IMAGE OPTIMIZATION

Large graphics hinder the efficiency of your website and discourage users from staying on it. Technical SEO for eCommerce may speed up your website's load time and increase client traffic. Our experts choose the appropriate file format, optimise your alt attributes, compress your photos' files, make use of image sitemaps, and make the most of image optimization plugins.

SPEED OPTIMIZATION

Your ranking and, more crucially, the online experience of your clients are both impacted by page speed. Your CSS, JavaScript, and HTML files will be smaller thanks to file compression, which is enabled by our technical SEO professionals. In addition, we speed up server response times, decrease redirection, take use of browser cache, and optimise your code.

STRUCTURED DATA MARKUP

Use schema markup to make it simpler for search engines to crawl, understand, and display your material. The items on your website are highlighted, data tags are assigned, HTML is created, and schema markup is added. Our staff tests your markup using Google's Structured Data Testing Tool in order to identify any problems.

KEYWORD RESEARCH

The foundation of your digital marketing approach is keyword research. Find out about current market trends and customer behaviour to make sure your website is using the right keywords. In order to evaluate your keyword ranks and optimise your web pages with effective search phrases, our SEO professionals analyse your niche and carry out technical SEO audits.

BACKLINK ANALYSIS

With technical SEO for eCommerce and other platforms, you may better comprehend the possibilities of your website's online authority and search ranking. To make sure you receive incoming links from reliable and high-authority websites, our staff conducts backlink studies. To find your referring websites, examine their site authority, and calculate the social share volume of the linked pages, we use a variety of backlink data sources.

Choose TDH and Improve Your SEO

Get Top Search Engine Rankings Using Our Powerful Technical SEO Strategy

In-depth Website Audits

The efficiency of your website is the product of several factors working together. At TDH, we do thorough site audits for your technical SEO, sponsored campaign, conversion rate optimization (CRO), backlink profile, analytics, and competition. As a result, our business decisions are supported by data and research.

Full-Service SEO Solutions

Increase your conversion rates and future-proof your website with SEO strategies that are suited to your business. For franchises, Amazon, local businesses, Shopify, and eCommerce websites, we offer technical SEO services. Our staff gets rid of anything that makes your website run slowly, optimises the content of your pages, and humanises your brand to make it appealing to both online visitors and search engines.

Analytics and Reporting

Stay on top of all your online activity while monitoring the effectiveness of your SEO effort. Our team uses analytics to acquire useful information and get the outcomes you want. In order for you to be aware of your marketing strengths, limitations, and possibilities, we also offer frequent consultations, email updates, and monthly reports.

Goal-Oriented Web Strategies

We ascertain and examine your present campaign status, marketing goals, and expectations during our initial consultation. We can then make sure that all of our SEO strategies are in line with your objectives. Our team also makes use of a variety of distribution channels to boost traffic and leads to your website.