You understand the value of having a good online presence if you own a business or work in marketing. Search engine optimisation (SEO), which involves optimising your website to rank higher in search engine results pages (SERPs), is a critical component of an online presence. Effective SEO must include local keyword research since it may help you determine the terms and expressions that local customers are using to look for goods and services similar to yours. In this guide, we’ll cover what local keyword research is and how to conduct it effectively.
