You want to create an appealing first impression on your guests, right? You wouldn’t host guests for supper in a messy home and then skip serving them, would you? Your website should be no different.
You only have a brief window of opportunity to capture a visitor’s interest. Users are likely to read 20% of the words on a page, according to the Neilson Norman Group. People won’t stay for the main course if your website is crowded and lacks a clear message or call to action.
