Digital marketing has really come into its own over the past few years. If a business owner is looking to get more of their message out there, they definitely should invest in digital marketing. But why is it that even though digital marketing has made such amazing progress in terms of accessibility and popularity, there are still things holding it back? Other Industry leaders begin to realize just how important digital marketing has become and what its perks are compared to other forms of marketing. Digital marketing has evolved tremendously and, despite some evident challenges, it continues to grow at a rapid pace.