Social media marketing is one of the most effective ways to connect with your customers and possible future customers. There are different social media marketing strategies according to your target audience, and it’s important that you know what’s working for your customers. Nowadays, there are also increasing external factors (how people will respond to certain posts/ads on social media) as well as internal factors (how can you make your content more engaging for your followers). While creating a great social media marketing strategy is often an art and a science at the same time, I am going to briefly explain how to use this strategy in order to improve the effectiveness of your business or organization’s web presence